ON TARGET. ON AIR.

Let us be your guide and partner in navigating all the terrain in the public television landscape.

About Us

DE SHIELDS CELEBRATES 25 YEARS!

De Shields Associates is celebrating 25 years of service to the public television system. Thank you to the producers, programmers and distributors for trusting us.

Our work together continues.

Discover
DSA

Station Relationsthe art of marketing programs and series to public television programmers.

IF YOU’RE A PRODUCER OR FILMMAKER trying to navigate through the maze of the public television system, let De Shields Associates be your advocate and partner. …Read more >

Camera-on-Location

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DSA

Woman filmmaker on set; Photo: Julie Ouedraogo ©2021
De Shields Associates, Filming on rails
multiple cameras filming
Woman Filmmaker; Photo: Hull Bay Productions ©2021

“In the ever-changing media world, De Shields Associates gets it done! They know the public TV system like no one else.”

MICHAEL CASCIO

CEO/President, M&C Media LLC

“De Shields Associates were recommended to us as 'the best in the business' when we began searching for help with station-relations, and that praise was spot-on.”

JIM M. LUDES

Executive Producer & Host

Story in the Public Square

“Every step of the way, the De Shields Associates team helped us understand the intricate details needed to be successful on public television.”

MATT PAXTON

Executive Producer & Host

Emmy Nominated Legacy List with Matt Paxton

“De Shields Associates have been key team members in more than 19 documentary projects Free to Choose Media has released since 2006.”

TARA L. SCHUPP

COO & VP of Production

Free to Choose Media

“De Shields Associates has been our reliable partner for the past fourteen years as we produce the Craft in America series for PBS. Thank you for your knowledge, hard work and great advice!”

CAROL SAUVION

Executive Producer

Craft in America

“Working with De Shields Associates is always a professional and fun experience. The DSA team has a nose for great programming, and always delivers outstanding outcomes.”

DON GODISH

Director of National Content/Regional Operations

South Carolina ETV and Public Radio

Photos, L: Julie Ouedraogo ©2021; R: Hull Bay Productions ©2021

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Finding the right guide is a process. Nothing
takes the place of a live conversation. Contact
us to see if we’re a good fit.

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