The art of marketing programs and series to public television programmers

Photo: ©2021 Julie Ouedraogo


It’s called “Station Relations!” At DSA this means we market your program or series to public television programmers to secure scheduling. Our commitment is to work with you as a partner to ensure the success of your program or series.

Program Review

Review Your Program

  • Preview your program and set up a consultation call with you
  • Help you decide on the best distributor for your program or series
  • Help you secure a presenting station if needed
Program Release Planning

Plan Your Program Release

  • Recommend the best time of year to release your program or series
  • Develop a customized marketing plan for your project
  • Provide guidance on preparation of all program marketing collateral materials
Market- Your Program

Market Your Program

  • Market your program/series to public television program decision makers through one-on-one personal contacts
  • Plan and execute your public television conference events and activities
  • Provide detailed reports on your public television scheduling
Team Partners

Partner with Your Team

  • Work with you as partners committed to the success of your project


Finding the right guide is a process. Nothing
takes the place of a live conversation. Contact
us to see if we’re a good fit.

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